Post by account_disabled on Mar 16, 2024 4:14:55 GMT
Dolce and Gabbana commercial: the protagonist is the fashion blogger Mariano Di Vaio, in today's post by Pop Up Welcome to the world dedicated to marketing and communication of Pop Up Magazine. Today we want to talk to you about the combination of traditional and digital advertising , and specifically how the world of fashion is increasingly opening up to the world of "online protagonists", with the entry into the world of fashion communication of bloggers and influencers, capable to become brand ambassadors of more or less famous fashion houses over time. Specifically in this case D&G has decided to open up to this new type of collaboration, choosing as testimonial for its new line of K perfumes, the famous Italian fashion blogger Mariano Di Vaio , who has appeared in recent weeks on all advertising billboards, on TV and in online advertisements.
Mariano Di Vaio is one of the most famous Italian fashion bloggers of the Find Your Phone Number moment , and followed on Instagram by millions of followers. Mariano's choice was made on the basis of a common thread that D&G has been trying to keep unchanged for some time, linked to the values of Italianness, Mediterranean beauty and sensuality, which it tries to communicate through the choice of models, actors/actresses, a way of communicating aimed at exalting Italian tradition, thanks also to the choice of historical locations, famous Italian songs, the use of famous Italian directors, and a way of shooting commercials that exalts Italian cinema through the use of specific shots, the use of black and white in some commercials and the choice of a particularly Italian-style storytelling in its characteristic features.
D&G campaign: Mariano Di Vaio for K parfume Launched with the hashtag #Ownyourcrown, the new K perfume aims to make men the kings of everyday life. Therefore, no longer only women are the objects of desire, but also men have become the protagonists of hidden, more sensual and hidden desires, which only a perfume can accentuate with its fragrance. And here is the choice of a recognizable ambassador recognized all over the world, and born on the Internet thanks to the MDV Style blog , where Di Vaio initially gave advice on how to dress and what to wear to enhance your appearance. Then came his arrival on social media, where he produced record numbers on Instagram, and his career as a model and testimonial for the most important brands.
Mariano Di Vaio is one of the most famous Italian fashion bloggers of the Find Your Phone Number moment , and followed on Instagram by millions of followers. Mariano's choice was made on the basis of a common thread that D&G has been trying to keep unchanged for some time, linked to the values of Italianness, Mediterranean beauty and sensuality, which it tries to communicate through the choice of models, actors/actresses, a way of communicating aimed at exalting Italian tradition, thanks also to the choice of historical locations, famous Italian songs, the use of famous Italian directors, and a way of shooting commercials that exalts Italian cinema through the use of specific shots, the use of black and white in some commercials and the choice of a particularly Italian-style storytelling in its characteristic features.
D&G campaign: Mariano Di Vaio for K parfume Launched with the hashtag #Ownyourcrown, the new K perfume aims to make men the kings of everyday life. Therefore, no longer only women are the objects of desire, but also men have become the protagonists of hidden, more sensual and hidden desires, which only a perfume can accentuate with its fragrance. And here is the choice of a recognizable ambassador recognized all over the world, and born on the Internet thanks to the MDV Style blog , where Di Vaio initially gave advice on how to dress and what to wear to enhance your appearance. Then came his arrival on social media, where he produced record numbers on Instagram, and his career as a model and testimonial for the most important brands.