Post by amirmukaddas on Mar 14, 2024 7:11:11 GMT
In this Pop Up Magazine post we will explain what this Unconventional Marketing action consists of and provide practical examples, taken from real initiatives that have achieved great success around the world. Content index Guerrilla Marketing: what is it The main requirements for a Guerrilla Marketing campaign Where to create a Guerrilla Marketing campaign Sectors in which a Guerrilla Marketing campaign is usually implemented The most famous Guerrilla Marketing campaigns spiderman marketing Guerrilla Marketing: what is it The term Guerrilla Marketing derives from the word " Guerrilla ", which in military jargon is a sudden and lightning-fast war action, in which the opponent is taken by surprise. The person who first spoke about Guerrilla Marketing was the American advertiser Jay Conrad Levinson, who defined it like this: Guerrilla marketing is an unconventional and low-cost form of advertising promotion, obtained through the creative use of aggressive means and tools, which leverage the imagination and psychological mechanisms of end users.
Therefore we are not simply referring to instantaneous and extemporaneous actions, but to well-planned strategies, deriving from an approach to Marketing and Human Psychology, which plays on the surprise and feeling of the person who suffers the action. One of the first examples of Guerrilla Marketing was the promotion of the American film " The Blair Witch Project ", which we will talk about later. guerrilla Denmark Telegram Number Data marketing photo example The main requirements for a Guerrilla Marketing campaign In order to create an effective Guerrilla Marketing campaign we need two requirements, which are: The means of communication, which must be unusual and unexpected; The message, which must stand out for its high creative content; These two elements together must arouse surprise and emotion .
If we succeed in this aim, then we can say that the Unconventional Marketing initiative has been successful. guerrilla marketing Fonte: LiveU4 Where to create a Guerrilla Marketing campaign Usually, public spaces are used to develop a Guerrilla Marketing campaign , such as sidewalks, streets and squares, walls, parks, and in general all those places where people usually pass or stop. Furthermore, some initiatives have also been carried out in private spaces, such as shops, shopping centres, eating places (restaurants, pubs, pizzerias). The important thing is that the place is crowded and people somehow find themselves passing by during the initiative. And what's better than a digital square, such as a social channel or the Internet to be able to develop your own Guerrilla Marketing campaign? In fact, more and more unconventional actions are carried out online, where they usually become viral.
Therefore we are not simply referring to instantaneous and extemporaneous actions, but to well-planned strategies, deriving from an approach to Marketing and Human Psychology, which plays on the surprise and feeling of the person who suffers the action. One of the first examples of Guerrilla Marketing was the promotion of the American film " The Blair Witch Project ", which we will talk about later. guerrilla Denmark Telegram Number Data marketing photo example The main requirements for a Guerrilla Marketing campaign In order to create an effective Guerrilla Marketing campaign we need two requirements, which are: The means of communication, which must be unusual and unexpected; The message, which must stand out for its high creative content; These two elements together must arouse surprise and emotion .
If we succeed in this aim, then we can say that the Unconventional Marketing initiative has been successful. guerrilla marketing Fonte: LiveU4 Where to create a Guerrilla Marketing campaign Usually, public spaces are used to develop a Guerrilla Marketing campaign , such as sidewalks, streets and squares, walls, parks, and in general all those places where people usually pass or stop. Furthermore, some initiatives have also been carried out in private spaces, such as shops, shopping centres, eating places (restaurants, pubs, pizzerias). The important thing is that the place is crowded and people somehow find themselves passing by during the initiative. And what's better than a digital square, such as a social channel or the Internet to be able to develop your own Guerrilla Marketing campaign? In fact, more and more unconventional actions are carried out online, where they usually become viral.