Post by account_disabled on Mar 6, 2024 5:18:17 GMT
Deciding to collaborate with a B2B inbound marketing agency can be a strategic choice for business growth, especially if there are no specialized figures within the company. However, it is a decision to be evaluated very carefully. What are the questions to understand if the agency you are evaluating is really the most suitable? Here they are in this article! Choosing the inbound marketing agency: the questions to ask yourself To help you choose the right B2B marketing agency , there are some key questions to answer. This is a strategic decision for the business, which could determine its long-term success. This is why it is important to be sure that you have selected the best partner to collaborate with for months or - why not - for years.
Below are the topics we will cover. You can click them to immediately read the paragraph you are Germany Phone Number interested in: type of collaboration objectives and challenges offered services timing and results communication methods success stories and testimonials platforms and technologies budget and costs Before continuing, you can take a look at this video to get a general overview of what it means to develop a B2B digital marketing strategy today. Download the ebook 1. How will the collaboration take place? How much time do the company's internal resources have available for marketing activities? Inbound agencies offer different types of partnerships, based on client expectations and needs .
The company can decide to give the agency greater or lesser autonomy in content creation and strategy development. We can identify 3 levels or categories: Executors : the selected supplier simply carries out the company's requests, without taking part in strategic decisions. Usually, this happens when the company has a marketing team capable of delegating all activities externally, giving precise and detailed indications. Consultants : the agency plays the role of advisor , giving suggestions regarding the best strategies to implement, but without executing them. The internal team will take care of the practical execution. Partner : In this case, the agency is an extension of the client company, performing both the role of consultant and executor. If you opt for this type of collaboration, it is essential to establish roles and hierarchies, so that everyone knows who they have to interface with and can remain aligned on the progress of the work.
Below are the topics we will cover. You can click them to immediately read the paragraph you are Germany Phone Number interested in: type of collaboration objectives and challenges offered services timing and results communication methods success stories and testimonials platforms and technologies budget and costs Before continuing, you can take a look at this video to get a general overview of what it means to develop a B2B digital marketing strategy today. Download the ebook 1. How will the collaboration take place? How much time do the company's internal resources have available for marketing activities? Inbound agencies offer different types of partnerships, based on client expectations and needs .
The company can decide to give the agency greater or lesser autonomy in content creation and strategy development. We can identify 3 levels or categories: Executors : the selected supplier simply carries out the company's requests, without taking part in strategic decisions. Usually, this happens when the company has a marketing team capable of delegating all activities externally, giving precise and detailed indications. Consultants : the agency plays the role of advisor , giving suggestions regarding the best strategies to implement, but without executing them. The internal team will take care of the practical execution. Partner : In this case, the agency is an extension of the client company, performing both the role of consultant and executor. If you opt for this type of collaboration, it is essential to establish roles and hierarchies, so that everyone knows who they have to interface with and can remain aligned on the progress of the work.